We’re working with our Council of Reference, composed of some of the country’s leading experts in skin and sun health, to provide independent scientific expertise, credibility, and guidance. As an arm’s-length council they act as a ‘critical friend’ to ensure we uphold the highest standards in formulation, education, and communication.
“UV filters are amongst the safest molecules used in the personal care product industry. This is a fact backed by a vast, collective, objective body of published, robust, peer-reviewed scientific data. Indeed, the sheer volume of data needed to satisfy a raft of stringent local, international, human and environmental safety regulatory requirements is extraordinary.
In short: UV filters are not ‘toxic’. And they are not harmful.
Skin cancer, however, is extremely harmful. Today, 1 in 3 cancers diagnosed globally are skin cancers, with the overwhelming number of these induced by exposure to UV radiation in ordinary daylight. The burden on patients who live with skin cancer and on the national health systems that treat them is crushing.
Sunscreens play a front-line role in skin cancer prevention and their efficacy is indisputable. We’re proud of the role UV filters – and by extension our sunscreen product – play in helping to prevent skin cancer.”
Professor Paul Matts – Distinguished Fellow, Retired R&D VP, Skin Care, Procter & Gamble
